Eat Right India Movement: Objectives & Initiatives (UPSC)

In recent years, there has been a growing awareness of the importance of healthy eating habits and their impact on our overall well-being. In India, this awareness has taken the form of a powerful movement known as the “Eat Right India Movement“.

Spearheaded by the Food Safety and Standards Authority of India (FSSAI), this movement aims to revolutionize the nation’s food culture and promote a healthier and more sustainable approach to eating. Let’s delve deeper into the various aspects of this remarkable initiative.

What is Eat Right India Movement?

The Eat Right India Movement is an initiative launched by the Food Safety and Standards Authority of India (FSSAI) to promote healthy and safe eating habits across the country. It aims to raise awareness about the importance of choosing nutritious food, avoiding harmful substances in food, and making sustainable food choices.

Moreover, the movement encourages individuals, institutions, and food businesses to adopt practices that ensure food safety, promote good health, and protect the environment.

The Theme for Eat Right Movement

The theme of the Eat Right India Movement can be summarized in three key points:

  1. Eat Safe: Promote personal and surroundings hygiene for food safety.
  2. Eat Healthy: Encourage diet diversity and balanced eating habits.
  3. Eat Sustainably: Support local and seasonal food choices, and prevent food loss and waste.

Need of Eat Right India Movement

India, like many countries, faces significant challenges when it comes to nutrition and food safety. Rapid urbanization, changing lifestyles, and the prevalence of processed and unhealthy foods have contributed to a rise in non-communicable diseases such as diabetes, obesity, and heart disease. Additionally, food adulteration, poor hygiene practices, and lack of awareness about safe food handling have posed serious threats to public health.

Recognizing the urgent need for change, the FSSAI launched the Eat Right India movement in 2018. The movement aims to address these challenges by fostering a culture of safe and healthy eating across the country.

Objectives of the Eat Right India Movement

The Eat Right India movement focuses on four key objectives that are integral to achieving its vision:

  1. Ensure food safety and eliminate contaminants.
  2. Promote a balanced and nutritious diet.
  3. Encourage sustainable food practices.
  4. Improve food labeling and transparency for informed choices.

Initiatives and Programs

To achieve its objectives, the Eat Right India movement has implemented several initiatives and programs across the country. Some of the notable ones include:

  1. The Eat Right Challenge: A nationwide initiative that encourages schools, colleges, workplaces, and other institutions to adopt healthy eating practices. Participants are provided with guidelines and tools to promote safe and nutritious food choices on their premises.
  2. The Eat Healthy Campaign: A public awareness campaign that aims to educate the general public about the importance of healthy eating. It includes workshops, seminars, and social media campaigns to disseminate information and raise awareness about the benefits of a balanced diet.
  3. The FSSAI Food Safety Mitra (FSM) Scheme: A program that trains and certifies individuals as Food Safety Mitras to assist food businesses in complying with food safety regulations. FSMs provide guidance and support to food businesses to ensure the production and distribution of safe and hygienic food.
  4. The Food Fortification Program: An initiative that focuses on fortifying commonly consumed foods such as rice, wheat flour, oil, and milk with essential micronutrients. This program aims to address malnutrition and improve the overall nutritional status of the population.
  5. The Eat Right India Handbook: Created as a guide to implement Eat Right initiatives and scale up the movement.
  6. Poshan Maah: Introduced in September 2019, a month-long campaign to promote nutrition and healthy eating habits.
  7. Eat Right Mela: An infotainment model implemented in 2018 and 2019 to engage citizens and raise awareness about safe food and healthy diets through large-scale events.

Overview of the Food Safety and Standards Authority of India (FSSAI)

  • The Food Safety and Standards Authority of India (FSSAI) was established under the Food Safety and Standards Act, of 2006.
  • FSSAI operates under the Ministry of Health and Family Welfare in India.
  • FSSAI’s primary objective is to ensure the safety and quality of food products for public health and consumer interests.
  • FSSAI is responsible for licensing and registration of food businesses based on their size and nature.
  • FSSAI sets and enforces food safety and quality standards for various food categories.
  • The authority conducts inspections, sampling, and testing of food products to ensure compliance with safety standards.
  • Moreover, it has the authority to recall unsafe or substandard food products from the market and take legal action against non-compliant food businesses.
  • It promotes consumer awareness and education about food safety and healthy eating practices.
  • The authority regulates food import and export to maintain food safety standards in cross-border trade.

Also Read: Quit India Movement


In conclusion, the Eat Right India Movement is a transformative initiative that aims to revolutionize the nation’s food culture and promote healthier and safer eating habits. With its focus on the themes of eating safe, eating healthy, and eating sustainably, the movement seeks to empower individuals, institutions, and food businesses to make informed choices about the food they consume, ensuring food safety, promoting balanced nutrition, and supporting local and seasonal food options.

By creating awareness, providing guidelines, and implementing various programs and initiatives, the movement strives to build a healthier and more sustainable future for all. Through collective efforts and active participation, the Eat Right India Movement has the potential to positively impact the health and well-being of individuals and contribute to a healthier society as a whole.

Thank You!

5/5 - (1 vote)

Vikramjit Singh, founder of Newscoop, an esteemed UPSC educational website, helps aspirants prepare for UPSC CSE with 5 years of experience, offering a deep understanding of crucial concepts.

Leave a Reply